CRAFTHEADS
2025Eine digitale Plattform für Berlins Kreativszene
Craftheads ist ein Berliner Kollektiv aus Künstlerinnen, Gestaltern und Handwerkern. Ich habe den gesamten digitalen Auftritt entworfen und gebaut, von der Markenstrategie bis zu einer eigens entwickelten Plattform, die die Arbeiten zeigt und die Szene zusammenbringt.
Die Herausforderung
The collective needed a digital home that reflected their experimental, boundary-pushing ethos while remaining functional and accessible. The existing web presence was fragmented across multiple platforms, making it difficult to showcase their diverse portfolio of work.
Die Lösung
I created a unified brand identity and developed a custom Next.js platform with an intuitive CMS that allows the team to easily manage their portfolio, events, and community features. The design emphasizes bold typography and immersive visuals, with smooth GSAP animations that bring the creative work to life.
Highlights
Unified brand presence across all touchpoints
A CMS the collective runs itself, without a developer in the loop